Imaginary Worlds expands the floral art form with a refined collection of preserved flowers beyond the rose. In this new chapter, we introduce four blooms of profound cultural and emotional significance — carnations, chrysanthemums, hydrangeas, and sunflowers — each meticulously preserved and sculpted into permanent expressions of feeling, memory, and symbolism.

Where carnations embody enduring affection and quiet strength, chrysanthemums reflect reverence and remembrance. Hydrangeas offer emotional depth and softness, while sunflowers radiate light, loyalty, and forward movement. These flowers are not chosen for trend, but for meaning — for the way they speak without words.

Each arrangement is crafted not merely to last, but to endure with purpose. Whether commemorating someone beloved, offering gratitude, or bringing balance and beauty into your space, the Preserved Flowers Collection invites a new form of expression — where emotion is sculpted, and the fleeting becomes forever.

The Rose Dress is a tribute to the timeless beauty of couture and florals. Thousands of preserved red roses, identical in size and vibrancy, were meticulously arranged to form the flowing silhouette of a ballgown. The bodice is structured with precise geometry, while the skirt flares out in layered blooms, resembling fabric in motion. Unlike fresh flowers, these preserved roses maintain their perfect state for years, turning a fleeting emotion into a permanent sculpture. This is more than a dress—it's wearable architecture crafted from the language of love.

Leicester Square is more than a destination—it’s a symbol of cinematic history, red carpet elegance, and creative vision. For Imaginary Worlds, it represented the perfect venue to introduce the Rose Dress to Europe. Surrounded by iconic theatres, glowing billboards, and international foot traffic, this location enabled our sculpture to be seen by locals, tourists, and press alike. The juxtaposition of classic British charm and modern floral design created a buzz both on-site and online, reinforcing Imaginary Worlds’ presence as a global floral authority.

In many cultures, red roses symbolize love, strength, and courage. The Rose Dress amplifies these meanings—transforming a single rose’s sentiment into a monumental gesture. In the context of Leicester Square, it becomes a cultural bridge: East meets West, tradition meets innovation, ephemeral meets eternal. Whether viewed as fashion, art, or floristry, the sculpture is a testament to emotion made tangible. For those who saw it on screen or discover it online, it offers more than aesthetic value—it leaves an imprint of beauty that lasts.

The Leicester Square projection is just one chapter in Imaginary Worlds’ global floral campaign. Our Rose Dress has appeared in Times Square, and upcoming displays are planned for Tokyo, Paris, and Seoul. Each location inspires new designs, new rose palettes, and fresh cultural meanings. As part of our commitment to international storytelling, we invite you to explore the Rose Dress collection online, or witness it live in your city soon. This is not just a dress—it’s a movement of floral elegance that transcends borders.

Imaginary Worlds is more than a name — it’s a global floral philosophy.
Our creations carry the emotional weight of memory, art, and permanence.
To understand what we truly represent, explore our brand’s full story:

👉 What Is Imaginary Worlds?

From bold Ramo Buchón bouquets to timeless Rose Boxes, illuminated Rose Lamps, and poetic Rose Bears, every creation in our world is designed to preserve emotion in its most beautiful form.

Step into our full collection universe and discover how color, meaning, season, and country-specific inspiration come together in one seamless floral experience.

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