Imaginary Worlds is a global floral art brand redefining luxury through rose sculpture — preserved flowers crafted into timeless, symbolic forms.

Croatia Forever Roses Trend Report 2025

Zodiac signs reveal emotional preferences that vary beautifully across cultures — from the reserved gifting of Virgo in Scandinavia to the bold romanticism of Leo in Italy.

At Imaginary Worlds, we explore how each zodiac energy interacts with local floral traditions in 43 countries.
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Introduction & Methodology

Forever roses are taking center stage in Croatia’s luxury floral market, blending timeless romance with modern design. Imaginary Worlds presents this 2025 trend report, which examines consumer preferences, gifting behaviors, and cultural patterns shaping the popularity of preserved roses in Croatia. To uncover these trends, we analyzed visual aesthetics, luxury market data, and social behaviors across Croatia’s urban centers, coastal towns, and mountain villages. Whether it’s a gift for a special occasion or a luxurious display piece, forever roses symbolize the perfect combination of love and refinement. Here’s what the research tells us about how Croatians are falling in love with these eternal blooms.

The Cultural Role of Roses in Croatia

Flowers hold a deep cultural significance in Croatia, with roses standing out as symbols of heartfelt emotion and timeless romance. Roses are often gifted for a variety of occasions, including name days, engagements, and religious holidays. Floral gifting is particularly significant in cities like Zagreb and Split, where tradition blends seamlessly with modern trends. Beyond their romantic connotation, roses are a culturally-appropriate way to celebrate milestones, show appreciation, and honor personal connections. Forever roses embody this sentiment while adding a touch of opulence that aligns perfectly with Croatian social customs.

Demographic Analysis of Forever Roses

To fully capture the impact of forever roses in Croatia, it’s essential to analyze how demographics influence gifting behaviors. The following segments highlight the diverse audiences driving this trend in the region:

1. Urban Gen Z Women

  • These young trendsetters gravitate toward forever roses due to their Instagram-worthy aesthetic.
  • Bold colors, such as vibrant blues and deep purples, resonate with their love for self-expression and style.

2. Middle-Income Families in Coastal Cities

  • Families based in Split and other Adriatic coastal towns favor forever roses for their lasting beauty, particularly for decoration during special gatherings and celebrations.
  • Soft pinks and cheerful whites work well for events like family dinners and anniversaries.

3. High-Income Men Over 45

  • This demographic demonstrates strong interest in luxury roses, often as refined gifts for romantic partners or business associates.
  • Classic red preserved roses and sophisticated flower boxes are particularly popular among this group.

4. Affluent Millennial Couples in Zagreb & Dubrovnik

  • Couples in Croatia’s most luxurious cities are investing in preserved roses for wedding bouquets and home décor.
  • Many opt for personalized arrangements or zodiac-themed collections to align with their preference for custom-designed items.

Croatia’s stunning geography influences its floral trends. From the Adriatic coastline to the mountain villages, preferences for preserved roses are deeply tied to location and culture.

Adriatic Coastal Towns

  • Roses in light pastel shades reflect the maritime aesthetic. Soft pink and white arrangements are preferred among coastal residents.
  • With tourism flourishing in towns like Split, preserved roses are becoming favorite keepsakes for international visitors.

Zagreb & Split

  • Here, preserved roses are a must for social events—from business galas to casual gatherings.
  • Flower boxes featuring elegant black-and-gold packaging are widely appreciated as premium gifts.

Mountain Villages & Inland Provinces

  • These regions show growing interest in rustic yet luxurious preserved floral designs. Burlap-wrapped roses or eco-friendly arrangements are becoming increasingly trendy.

Tourist Hubs

  • Dubrovnik and other historic centers are driving demand for forever roses as premium souvenirs. Visitors love the idea of taking home a long-lasting reminder of Croatia’s beauty.

Color Psychology & Floral Preferences

The color of roses is not just about aesthetics; it carries meaning. Croatian consumers are intentional about their floral choices, with color psychology playing a central role.

  • Soft Pinks & Classic Reds: Represent romance and remain the top choice for intimate gifting.
  • Deep Blues & Whites: Symbolize luxury and purity, often seen in corporate settings or home décor.
  • Maritime Tones: For coastal vibes, shades of turquoise and light sea greens are emerging as unique options.
  • Seasonal Adjustments: Warmer tones are preferred in winter, while vibrant hues dominate during spring and summer.

Knowing these preferences helps brands curate collections that resonate on both an emotional and aesthetic level.

Market Shift: Preserved vs. Fresh Roses

Over the past five years, Croatia has seen a notable shift from fresh roses to preserved rose arrangements. Here’s why preserved roses are dominating the luxury market:

Sustainability

Preserved roses are eco-friendly, requiring fewer resources for transportation and care compared to fresh flowers. This aligns with the increasing importance of sustainability among Croatian consumers.

Longevity

With the ability to last up to a year or more, preserved roses offer unmatched value compared to their fresh counterparts, which wilt within days.

Sophistication

Luxury buyers view preserved roses as a refined and sophisticated alternative, perfect for gifting on special occasions or as elegant décor.

Social media, coastal aesthetics, and minimalist design trends are influencing how Croatians view flowers, transforming preserved roses into more than just gifts.

  • #CoastalWeddings

Preserved roses are an emerging trend at Adriatic weddings. Their durability ensures blooms stay picture-perfect all day, making them ideal for ceremonies by the sea.

  • Artisanal Packaging

Handcrafted flower boxes are now a sought-after feature as consumers place more emphasis on presentation.

  • Tourism-Inspired Gifting

International visitors are purchasing preserved floral designs as memorable souvenirs. These unique keepsakes stand out from traditional tourist items.

Future Outlook (2025–2030): What’s Next for Forever Roses?

Looking ahead, Croatia’s preserved rose market is set to thrive with these key developments on the horizon:

  • Thematic Rose Arrangements

Zodiac-themed and event-specific designs will become popular. Consumers will look for arrangements tailored to personal milestones, creating immense opportunities for customization.

  • Sustainability-Focused Options

With sustainability as a top priority, there will be a rising demand for eco-friendly gifting solutions, including roses packaged in biodegradable materials.

  • Impact of Tourism

Enhanced tourism campaigns will contribute to the continued growth of Croatia’s eternal rose market, particularly in Dubrovnik, Split, and Zagreb.

About Imaginary Worlds

Imaginary Worlds is Croatia’s leader in luxury preserved roses. By combining artistry with data-driven insights, we create breathtaking floral arrangements that celebrate Croatia’s traditions and beauty. Whether for personal occasions or gifts, our curated collections redefine elegance in the Adriatic region and beyond.