2025 United States Forever Rose Trend Report

When it comes to gifting in the United States, flowers have always held a timeless appeal. They convey emotions, mark celebrations, and serve as symbols of love and remembrance. But by 2025, we’re seeing a fascinating shift in consumer behavior. Gifting trends are moving away from fleeting pleasures toward something enduring. Enter the forever rose, a preserved floral product designed to last years, symbolizing lasting affection and emotional permanence.This report dives deep into why forever roses have captured the U.S. market's imagination, identifying key cultural, aesthetic, and behavioral trends shaping this growing segment.

Understanding Consumer Segmentation

To understand the rise of preserved roses, we need to explore who’s buying them and why. Here’s how consumers break down by age group and gender:

By Age Group

18–24 Years Old The youngest buyers are heavily influenced by TikTok and Instagram trends. For them, forever roses are ideal for birthdays and relationship milestones. Small, vibrant arrangements priced under $100 often win their attention, and purchases are typically impulsive, sparked by influencer recommendations or viral posts.25–34 Years Old This age group is driving the largest growth in the forever rose segment. These consumers view preserved roses not only as romantic gestures but also as chic home décor. Mid-tier products ($120–$250), minimalist designs, and customizable options are most popular here. Shopping is more intentional, especially around holidays and anniversaries.35–50 Years Old Quality, personalization, and long-term sentiment are paramount for buyers in this group. They often opt for premium arrangements ($300–$600) for anniversaries, weddings, or meaningful gratitude gifts. Male buyers, in particular, prioritize arrangements with a “wow factor” and luxurious presentation.50+ Years Old This group represents a smaller but growing market. Their purchases revolve around family-centered events like Mother’s Day or milestone birthdays. Classic red and pink roses dominate their preferences. Many buyers in this age group rely on Google searches and traditional retailers to find their perfect gift.

By Gender

Men Men account for more than 60% of preserved rose purchases, typically for romantic occasions. They lean toward premium boxed arrangements with high-end packaging and are more likely to spend over $250, particularly for Valentine’s Day and anniversaries.Women Women are more likely to gift preserved roses for birthdays, self-care, and home décor. They value aesthetic comparisons, seasonal color options, and lighter packaging. Price points between $80–$200 resonate well, and platforms like Instagram and Pinterest strongly influence their choices.

The Buying Journey & Digital Discovery

The forever rose market in the U.S. is an e-commerce powerhouse, with over 78% of sales taking place online. But how do consumers discover these items, and how quickly do they buy?

Key Discovery Platforms

The top platforms that influence consumer behavior are:

• Instagram: Visual storytelling is key. Users often discover brands through influencer partnerships or creative, eye-catching posts.
• Google Search: Queries like “forever rose USA” and “luxury preserved flowers” have surged by 41% since 2023.
• TikTok: Viral gifting trends drive fast sales among younger generations.

Pinterest also plays a significant role among 25–44-year-old female buyers, especially for design inspiration.

The Buying Timeline

Most purchases are either planned (around holidays like Valentine’s Day or Mother’s Day) or impulsive last-minute gifts. Interestingly, Google Shopping data shows a surge in orders 2–3 days before major gifting events.

Pricing Tiers & Emotional Value

When it comes to preserved roses, pricing directly aligns with consumer priorities and gifting occasions.

• Entry-Level ($60–$110)

Popular among Gen Z for small gestures or impulse gifting. Mini boxes or single-dome roses dominate this tier.

• Mid-Tier ($120–$250)

The most popular range across all age groups. These options feature standard-size boxes and customizable designs, perfect for anniversaries and romantic milestones.

• Premium Tier ($300–$600)

Reserved for high-impact gifts such as extravagant romantic gestures or significant events like weddings. Buyers at this level often prioritize luxurious packaging and visual presentation over floral quantity. For U.S. consumers, the emotional value of a gift often outweighs size or cost. High-quality packaging, personalization, and a premium unboxing experience play critical roles in purchase decisions.

Visual and Aesthetic Preferences

Forever roses are as much about visual appeal as they are about sentiment. Here’s what’s trending visually in 2025:

• Color Trends

While classic red and pink remain staples, emerging favorites include teal, champagne, matte black, and gradient blends like pink-to-purple. These modern hues cater to younger, trend-savvy audiences.

• Packaging Styles

Minimalist designs are in high demand. Square or cylindrical boxes in neutral tones (white, beige, or black) accented with gold or foil embossing exude luxury and sophistication.

• Typography & Cards

Subtlety reigns supreme. Buyers prefer small, elegant cards with short notes, monograms, or initials.

Emotional Drivers Shaping Gifting Behavior

Preserved roses have become more than just gifts; they carry deep symbolic meaning. Here’s a look at the emotions driving this trend:

• Commitment

Among romantic partners, forever roses symbolize long-term love and devotion.

• Gratitude

Parents, mentors, and teachers receive them as gestures of lasting appreciation.

• Self-Care

For urban professionals, self-gifting preserved roses represents a commitment to minimalistic beauty and personal joy.

• Aesthetic Enjoyment

With their timeless elegance, these roses double as décor, appealing to fans of modern, Instagram-worthy spaces.

Seasonal Gifting Insights

While forever roses are relevant year-round, key occasions drive spikes in demand. Here’s a snapshot of the U.S. seasonal gifting calendar for 2025:

• Valentine’s Day (February)

The biggest sales month, dominated by male buyers aged 25–50.

• Mother’s Day (May)

A family-driven occasion popular among adults aged 25–45.

• Weddings & Proposals (Year-Round)

Key demographics include men 30+ and women 25–40.

• Christmas/New Year (December)

High-end gifting rises, especially for couples and corporate buyers.

Positioning Your Brand for Success

To succeed in the highly competitive U.S. forever rose market in 2025, brands must:

• Localize Messaging

Adapt visuals and emotions to reflect diverse American demographics and their preferences.

• Focus on Customization

Personalized packaging and cards make gifts feel more meaningful.

• Leverage Digital Platforms

Use TikTok and Instagram reels to maximize seasonal viral impact.

• Sustainability Matters

Eco-friendly packaging and carbon-neutral shipping resonate with today’s conscious consumers.

Why Forever Roses Are Here to Stay

The United States has shown a clear inclination toward long-lasting luxury gifts, with forever roses at the forefront of this trend. Driven by the symbolism of permanence and fueled by digital discovery and evolving gifting behaviors, preserved roses are more than just a passing fad.For brands looking to thrive in this growing market, staying attuned to consumer preferences, offering personalized options, and maintaining a strong online presence are vital steps.