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Turkey Forever Roses Trend Report 2025

Zodiac signs reveal emotional preferences that vary beautifully across cultures — from the reserved gifting of Virgo in Scandinavia to the bold romanticism of Leo in Italy.

At Imaginary Worlds, we explore how each zodiac energy interacts with local floral traditions in 43 countries.
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When it comes to gifting, few gestures transcend cultural and generational boundaries like flowers. But in Turkey, the trend of forever roses is pushing traditional floral gifting into a space of luxury, sustainability, and enduring meaning. This report by Imaginary Worlds dives into the growing popularity of forever roses in Turkey, analyzing their cultural significance, regional trends, and future outlook in the evolving floral market.From luxurious uzun ömürlü güller (long-lasting roses) designed to stay vibrant for years to gül hediye kutusu (rose gift boxes) curated for life's special moments, forever roses are redefining how Turks celebrate love, faith, and beauty. This report explores these key shifts and anticipates how preserved roses will shape Turkey’s gifting landscape through 2025 and beyond.

Introduction & Methodology

Imaginary Worlds conducted this study using dozens of florist interviews, regional Turkish e-commerce data from platforms like Trendyol, and social media trend analyses across Instagram and TikTok. The report covers demographic insights, color preferences, and emotional connections tied to forever roses. Our goal is to provide a clear picture of how Turks are incorporating preserved roses into their daily lives and celebrations.

The Cultural Role of Roses in Turkey

Roses hold a cherished place in Turkish culture, symbolizing love, purity, faith, and devotion. For centuries, they’ve been the go-to flower for romantic engagements, religious celebrations, and moments of heartfelt respect. Here are a few key insights into their cultural role:

  • Romantic Gifting: Red roses dominate romantic relationships in Turkey, often exchanged during anniversaries, Valentine’s Day, and engagement proposals.
  • Ceremonial Events: White roses often symbolize purity and grace, making them popular at religious services, weddings, and funerals.
  • Modern Celebrations: For birthdays and modern milestones, Turks have started exploring more vibrant designs like gold-accented kalıcı çiçek hediye (lasting flower gifts) and preserved flower arrangements.

Forever roses offer a modernized twist to these traditions, combining symbolism with durability, making them exciting alternatives to fresh bouquets.

Demographic Analysis

Forever roses are resonating with an increasingly diverse range of demographics in Turkish society. Behavioral data reveals these key segments of buyers and recipients:

  • Gen Z and Millennial women in Istanbul and Ankara

Seeking Instagram-friendly, high-impact gifts, these women gravitate toward bold designs like eternal roses Istanbul in pink or gold accents.

  • Affluent couples aged 30–50 in urban districts

These buyers invest in luxury roses Turkey to express lasting love or gratitude during special occasions such as wedding anniversaries or professional milestones.

  • Middle-income men purchasing anniversary gifts

Preserved flower arrangements help these customers balance affordability with emotional impact.

  • Mothers and grandmothers as recipients

Roses are a timeless gesture for Turkey’s family-centric culture. Middle-aged buyers gift özel günler için güller (roses for special occasions) during Mother’s Day, Kandil (Islamic holy nights), or family dinners.

  • Young professionals seeking meaningful gifts

Emerging professionals purchase sevgiliye gül hediye (roses for loved ones) to make deeper emotional connections in an increasingly fast-paced, digital-driven world.

Turkey’s geographic diversity plays a significant role in floral purchasing behaviors. Here’s a closer look at how preferences differ by region:

  • Metropolitan cities (Istanbul, Ankara, Izmir)

Consumers in cosmopolitan hubs lean toward luxury roses Turkey, favoring trend-forward preserved designs in red and white tones.

  • Eastern traditional regions (Erzurum, Van)

More conservative buyers prioritize floral symbolism. Preserved roses featuring Qur'an verse packaging are emerging as meaningful gifts for weddings and religious holidays.

  • Mediterranean coastal areas (Antalya, Mersin)

Buyers seek vibrant hues such as yellow and orange to reflect the sunny coastal lifestyle.

  • Central Anatolian towns

Central Anatolia reflects a mix of tradition and affordability, with gül hediye kutusu boxes bridging these priorities.

  • Aegean cultural heritage zones

The Aegean embraces hybrid East-West aesthetics, combining timeless roses with modern presentation styles like minimalist geometric rose boxes.

Color Psychology & Floral Preferences

Turkish consumers have a clear preference for colors that convey strong emotions.

  • Red signifies love and passion, making it the top choice for romantic occasions like proposals.
  • White represents purity and grace, particularly for bridal or religious events.
  • Pink and peach tones are gaining traction for younger buyers seeking elegance and timelessness in one gift.
  • Gold accents reflect Turkey’s growing appetite for opulence, especially in high-end celebratory contexts.

Imaginary Worlds has seen rising demand for curated preserved flower Ankara boxes that blend these tones into cohesive, modern arrangements.

Market Shift: Preserved vs Fresh Roses

The shift toward preserved roses in Turkey shows no signs of slowing down. Key factors driving this change include:

  • Longevity: Forever roses can last for years, offering a more sustainable and cost-effective gifting solution than fresh roses.
  • Luxury Appeal: Preserved roses' indulgent, meticulously designed packaging elevates gifting to a premium experience.
  • Digital Shopping Trends: Platforms like Trendyol have made kalıcı çiçek hediye options more accessible to consumers across Turkey.

Social media has transformed how Turks perceive and purchase roses. Instagram engagement proposal videos often feature sevgiliye gül hediye preserved roses. Similarly, TikTok curations of gül hediye kutusu unboxings during religious holidays have surged in popularity.

Influencer impact

Turkish influencers have played a major role in elevating forever roses' status, reshaping them as both trendy and deeply meaningful gifts.

Future Outlook: 2025–2030

Forever roses are poised to dominate turkey’s gifting landscape through 2030. Predictions include:

  • Themed collections like zodiac-inspired roses.
  • Qur'an verses integrated into floral packaging.
  • Continued fusion of global and local aesthetics.

Forever roses will hold even deeper appeal for Gen Z, drawing on their values of sustainability, luxury, and personalization.

Beyond the Beauty of Flowers

Imaginary Worlds stands at the forefront of this transformation, blending sustainability with enduring emotional resonance. With products like eternal roses Istanbul, we aim to enrich the way you give and receive flowers. Are you ready to revolutionize gifting? Explore our curated collection of forever roses Turkey for every occasion.