Imaginary Worlds is a global floral art brand redefining luxury through rose sculpture — preserved flowers crafted into timeless, symbolic forms.

United States Forever Roses Trend Report 2025

Zodiac signs reveal emotional preferences that vary beautifully across cultures — from the reserved gifting of Virgo in Scandinavia to the bold romanticism of Leo in Italy.

At Imaginary Worlds, we explore how each zodiac energy interacts with local floral traditions in 43 countries.
→ [View Our 43-Nation Brand Map]

Forever roses, preserved to last for years, have grown into a significant cultural and economic trend in the United States. From expressions of love to eco-conscious corporate gifting, these eternal roses are transforming the luxury floral industry. This Trend Report for 2025 explores the driving factors behind this shift, offering insight into demographics, regional preferences, and the future of preserved roses in the U.S.

Introduction & Methodology

At Imaginary Worlds, we’ve fused artful preservation techniques with trend-driven designs to elevate luxury roses in the United States. To produce this analysis, we used a comprehensive approach, including e-commerce sales data, consumer sentiment surveys, and qualitative research on gifting behaviors. This report offers actionable insights for retailers, marketers, and consumers invested in the business of long-lasting roses. If you’re looking to understand the cultural significance and evolution of preserved roses in the U.S. market, stay with us.

The Cultural Role of Roses in the United States

Few flowers have the cultural resonance that roses do in the United States. For centuries, roses have symbolized deep emotions, often tied to personal milestones such as weddings, anniversaries, or graduations.

  • Romance: Deep red roses are synonymous with love, often dominating Valentine’s Day sales.
  • Appreciation: Blush and warm-toned roses lend themselves beautifully to Mother’s Day gifts and celebratory achievements like promotions or graduations.
  • Solemn Occasions: White roses, known for their purity and grace, often feature in memorial ceremonies, signaling honor and reflection.

This enduring cultural connection ensures the rose’s presence in both intimate and national events, making it a core product for luxury floral gifting in the U.S.

Demographic Analysis

Gen Z Gift-Buyers (18–24)

Craving personalization, Gen Z leans toward trendy rose arrangements for milestones such as graduations or celebrating friendships. TikTok and Instagram-worthy unboxing experiences are top motivators for purchase.

Millennial Dual-Income Couples (25–40)

Tradition meets modernity in this group. Millennials value long-lasting roses for anniversaries, weddings, or home décor, especially when sustainability is part of the narrative. Subscription rose boxes, emphasizing customization and convenience, resonate with this demographic.

Baby Boomer Retirees with Discretionary Budgets

Boomers incorporate eternal roses into meaningful gifts or home aesthetics, favoring timeless designs and craftsmanship. They focus on quality and perceive long-lasting roses as a premium value.

High-Income Corporate Clients

Corporate buyers increasingly opt for preserved roses as client appreciation gifts. Classic arrangements are favored for their aesthetic value, aligning with polished brand representations.

The popularity of luxury roses shifts subtly across the U.S., influenced by local culture and lifestyle nuances.

  • East Coast Metropolitan Hubs (NYC, Boston)

Sophisticated, minimalist designs in neutral tones lead the way. Corporate buyers here value professional and sustainable floral gifts.

  • West Coast Metros (LA, San Francisco)

West Coast consumers gravitate toward bright, trendy floral arrangements for events like weddings or influencer collaborations. Sustainability plays a significant role.

  • Sun Belt Cities (Miami, Austin)

Vivid tropical palettes, including oranges, yellows, and corals, dominate, fitting the year-round warm climate and vibrant social culture.

  • Midwest and Rust Belt Towns

Timeless arrangements in red and blush pink find favor, often for family-oriented or traditional ceremonies.

Color Psychology & Floral Preferences

Color remains a key influence in consumers’ decisions.

  • Deep Red: Bestsellers for romantic gifting such as Valentine’s Day or anniversaries.
  • Blush Pink: A popular alternative for delicate, less formal expressions of affection.
  • Yellow & Coral: Trending shades for summer or uplifting gifts.
  • White & Ivory: Often linked to weddings and formal occasions, symbolizing purity and elegance.

Market Shift: Preserved vs. Fresh Roses

While fresh roses have long been a staple, preserved roses are quickly gaining ground in the luxury floral market in the U.S. Here's why long-lasting roses are reshaping the floral industry.

  • Longevity: Preserved roses maintain their appearance for years without fading, creating lasting memories.
  • Low Maintenance: No watering or sunlight is required, providing convenience to busy, modern consumers.
  • Sustainability: Eliminating the need for replacement, preserved roses offer an environmentally friendly alternative.

Corporate gifting, subscription services, and eco-conscious home décor have particularly fueled this shift, with consumers valuing both form and function.

Social media is a major driver of the preserved rose industry in the U.S. Platforms like Instagram and TikTok serve as both a marketplace and validation tool for customer trust in brands.

  • Influencer Visibility

Wedding and lifestyle influencers prominently feature preserved rose arrangements, blending luxury aesthetics with engaging storytelling.

  • Personalization and Unboxing

Customizable arrangements and elaborate unboxing experiences have become hallmarks of premium preserved rose brands like Imaginary Worlds.

  • Eco-Friendly Branding

From compostable packaging to carbon-neutral deliveries, brands are weaving sustainability deeply into their narratives, further engaging eco-conscious consumers.

Future Outlook Through 2025–2030

As the U.S. market matures, several trends are poised to shape the future of preserved roses and the wider floral gifting sector.

  • Customizable Rose Subscriptions

Brands will increasingly offer highly tailored subscription experiences, allowing consumers to select themes, colors, and sizes for repeat deliveries.

  • Interactive AR Product Previews

Augmented Reality will create richer shopping experiences by letting customers “see” arrangements in their spaces before purchase.

  • Corporate Partnerships

Expect to see branded preserved floral installations in lobbies and offices, as businesses seek to align with elegant, sustainable aesthetics.

  • Packaging Innovations

Eco-friendly packaging will become a key differentiator, with innovations such as reusable gift boxes adding both style and function.

About Imaginary Worlds

Ranked among the best luxury floral gifting services in the United States, Imaginary Worlds specializes in preserved roses designed to evoke lasting elegance. Combining expert craftsmanship with trend-driven insights, we empower our customers to celebrate life’s moments with thoughtful, timeless gifts. Explore our curated collection of preserved flower arrangements, or join our rose subscription box for an experience that transcends seasons.